When you’re bringing a fresh new take to a much-maligned concept, your visual identity better be charming.
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For his first ever craft spirits project, designer Carlo Jensen of Peculiar Familia determinedly set out to create an identity that didn’t look anything like the brand of a small Australian distillery.
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Archival advertising from the 1900s, 3,000 sheets of gold and a shattered mirror at the eleventh hour – the incredible story of bringing the Coopers brand to life at the Adelaide Airport.
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