He's toured pollies and punk bands across the country, and now, as Adelaide UNESCO City of Music general manager, Joe Hay is tasked with defining what it means for Adelaide to be a City of Music.
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In order to build sustainable careers, Australian musicians need a global audience. Crossover Music is an independent market development program that will help local artists make it on the international stage.
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In an economy that values things more than thoughts and a country where arts funding is rapidly decreasing, trading your creativity for cash is increasingly difficult. Despite this, a few Adelaide institutions and individuals are forging ahead with new ways of making a buck from making art.
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