The much-hyped food and drinking destinations of New York City's Brooklyn will be brought to life in Rundle Street this March, thanks to an effective melding of interior and graphic design at new bar, BRKLYN.

These days, the once dangerous borough of New York — Brooklyn — is better known for their quality coffee and craft breweries than their murders. The neighbourhood is filled with youthful spark, innovation and creative ambition. It’s an exciting place in the world and one that inspired two Adelaidean hospos to build a Brooklyn-themed bar called BRKLYN in the heart of our East End.

Spearheaded by local music producer and hospitality veteran Rashaad Chénia and his (for now) silent business partner, BRKLYN will bring the streets of Brooklyn to the streets of Adelaide this coming March.

After his success at Nola, Gondola Gondola, and Pink Moon Saloon, Matiya Marovich of Sans-Arc studio is capably looking after the design of the venue, while the branding and imaging, is being created by local designer and Matiya’s regular collaborator Carlo Jensen.

“The space is designed to be an experience,” says Rashaad.

Within the venue, there will be three types of functioning ‘shops’ fronting the path to the bar: a New York style deli, one that shall remain a mystery until opening night, and the SoundPond studio.

The upstairs space currently being transformed into BRKLYN has long housed digital radio station and bar SoundPond, which was run by a group of local musicians. Rashaad says that SoundPond shall remain, albeit with extensive upgrades to the now fully soundproofed studio, new equipment and branding.

He and his business partner want to give back to the community by giving it a new and dedicated space.

“The broadcast will be accessed online and through an app,” says Rashaad. “The DJs who are playing live when the bar is open will broadcast live to the bar.”

With the intention to create an easygoing, relaxed atmosphere, the pair are curating a drinks menu that will have a strong focus on cocktails and craft beer, as well as a good selection of local and South Australian wine, gin and whiskey. Likewise in the deli – local produce is a priority.

BRKLYN will be opening its doors mid March, and will keep them wide open every Wednesday to Saturday, from late afternoon to 2am.