September 27, 2021
Lisa Penney
![](https://citymag.indaily.com.au/wp-content/uploads/Hey-ReflectO-scaled.jpg?resize=600%2C360&w=600&h=360)
How the pandemic pushed Hey Reflect’o to shine even brighter
Sustainability-minded designer Lisa Penney, who transforms plastic bottles and deadstock fabric into Hey Reflecto's face masks and high-vis cycling vests, saw a significant pandemic bump last year, generating half a million dollars in sales.
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