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October 28, 2020

Window shopping along Magill Road

Magill Road is famed for shop windows boasting eclectic products spanning furniture, food and vinyl. This eastern suburbs strip has everything from the saucy to the sustainable, so CityMag has rounded up four traders who are as unique as the products they sell.

Magill Road is a broad and lengthy stretch of road, taking commuters from the city up into Adelaide’s foothills, but CityMag‘s favourite section of the strip is a section of the inner-east not a five minute drive from the city.


This article was produced in collaboration with the City of Norwood, Payneham and St Peters.

Between the North Terrace and Portrush Road intersections, there are traders spanning food, furniture and retail, and so we thought it would be worth stopping by and getting to know a couple of the traders.



395 Magill Road, St Morris 5068

Adelaide kitchens need not be bland. As home to the Southern Hemisphere’s largest hot sauce selection, Chile Mojo can bring the spice to your next dinner party.

The speciality Mexican grocer was established in 2004 after Joel Adams moved from America with his Adelaide-born wife Morgen Britt. Joel is proud to say he and Morgen have been purging the state’s shortage of spice for almost two decades, stocking everything from Mega Death Sauce to Salt Water Taffy. “Adelaide needed this,” Joel says.


Mid Century Modern

140 Magill Road, Norwood 5067

Whether you’re looking for a Persian rug or a Danish chair, Mid Century Modern is a design aficionado’s dream. With more than 40 years’ experience as an international furniture dealer, owner Peter Sinclair calls himself “Mr Mid Century Modern”, and we’re inclined to agree.

By combining his experience with a long-standing passion for Scandinavian furnishings, Peter has been selling these timeless pieces since 2003 – well before Pinterest boards across the city first started filling up with Scandi inspo.



154 Magill Road, Norwood 5067

Wolfgang ‘Wolfie’ Schiblhut has established himself as one of Adelaide’s most prominent record merchants, with a deep knowledge of vinyl and hi-fi equipment. When you enter Wolfie’s Records’ century-old shopfront, you’ll find an array of vintage records, merchandise and art, revealing his passion for all things old school. The third instalment of Wolfie’s Records also combines Wolfie’s appreciation for a cup of coffee and good vinyl, allowing patrons to sift through second-hand records and while sipping on their favourite barista-made coffee.



411 Magill RoAd, St Morris 5068

Known for its sustainable living products, Ecolateral has been on Magill Road for more than 12 years. Ecolateral CEO Jamie Stott says her acquisition of the eco-friendly store in 2019 was the result of a love for nature and a 20-year business career.

“We wanted to make a difference for our planet and had the skills and resources, so that’s what we’re doing,” Jamie says. Ecolateral aims to give everyone the tools to live a greener life, regardless of their eco-warrior status, stocking a range of zero-waste home, garden and beauty products.


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