Divide is a new home for house and techno launched inside music venue Hindley Street Music Hall, which its founders describe as an "interactive lighting playground".
New nightclub Divide opens on Hindley Street
Following last month’s opening of Hindley Street Music Hall, Penny Hospitality has launched a new nightclub at the site, called Divide (stylised as DIV–DE).
149 Hindley Street, Adelaide 5000
Keep an eye on Divide’s Instagram for information on upcoming shows.
The 400-capacity venue is owned by Penny Hospitality, Five Four Entertainment, Secret Sounds & Live Nation.
Divide opened to the public for the first time on Saturday, 1 October. It features an intimate dance floor, booth seating and an open-air balcony.
Penny Hospitality managing director Hugo Pedler says Divide introduces something entirely different to Adelaide, with inspiration taken from internationally renowned nightclubs.
The reformed space, designed by Penny Hospitality, Novatech and Harry Allwood, embraces futurism and advanced technology in its use of interactive lighting, such as the dance floor full of lasers, interactive lighting walls, LED walls and club lighting.
“The space works as an interactive lighting playground as well as a nightclub. There are a number of interactive spaces to keep people moving around the club that change with the pace of the venue and music,” Hugo says.
“The DJ booth sits in the middle of the dance floor, allowing 360º views for patrons. We have a huge steel cage behind the DJ allowing people to dance on a raised platform behind their favourite DJs.”
Penny Hospitality operations manager Jared Armour says the venue’s launch is an opportunity to provide some fresh experiences for Adelaide’s nightlife.
“The launch of Divide went really well. It was great to expose Adelaide to a space that has been curated and inspired by aspects [that have] never been done in Adelaide before,” he says.
“The design is on-brand and minimalistic and is a great space for punters to experience artistic scapes and indulge in new house and techno music.”
Hindley Street Music Hall was one of the largest investments in the city’s music scene in several years and brought investment from global giant Live Nation, Australian concert promoters Secret Sounds, as well as local music company Five Four Entertainment.
The 1800-capacity live music hall will soon host shows from national and international artists, including Vance Joy, 90’s pop icons Hanson, rapper Freddie Gibbs, and punk rock band Pennywise.