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July 2, 2015

Keepsake Intimates launch

While we struggle to keep apace with the ever increasing output of local fashion house Australian Fashion Labels, they surge ahead with launching new lines. Last night we caught up with Keepsake the Label for the official reveal of their already successful "Intimates" range of sleep and lounge wear.

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  • Pictures: Daniel Marks

A clutch of fashion insiders all huddled into the loft of Electra House last night to celebrate the launch of yet another innovative product from Keepsake’s Carmen Duigan and Cyd Beard. It’s been just under a year since we last caught up with Cyd on her 21st birthday where she introduced the Keepsake Intimates concept and now her and the design team lead by Carmen are designing June 2016’s collection.

“Valentines Day 2016 was fun,” Cyd says as she casually flicks through the June and July 2015 collection that we’re all here to celebrate. And while there has been some up-skilling required from the design team to work with fine materials like lace and silk, the collection demonstrates a sincere, mature approach to lingerie with lots of modest but sensual looking pieces.

“Sydney seems to be the biggest market so far,” says Cyd when questioned about sales, “but China is really coming on strongly.”

Who said communism couldn’t be sexy?

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