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October 4, 2023

Fringe 2024 poster artist goes ‘All In’ on festival season

The 2024 Adelaide Fringe Poster has been revealed, showing artist Rebecca Davis’ take on the theme "Arts Unlimited" as a vibrant, marching band of animals.

  • Words and pictures: Helen Karakulak
  • Main image: Rebecca Davies standing with her 2024 Fringe Poster

Rebecca Davis’ artwork titled “All In” has been announced as the 2024 Adelaide Fringe Poster winner this morning, complete with a marching band ringing in the upcoming festival season.

Rebecca’s work is quirky and fun, cutting together the full Fringe experience – music, fashion and colour, in a scrapbooked style poster featuring three animals in a marching band getting their groove on.


Adelaide Fringe
16 February—17 March 2024


Rebecca has a suite of 500 more marching animals of which Fringe has chosen a line-up of 14 to represent the upcoming season.

The Atlantic Street Band marching into Fringe season.

The poster was revealed at Adelaide airport this morning, 4 October, with Adelaide Airport representative Alicia Bickmore saying they’re excited to be the gateway for visitors this upcoming festival season.

The 2024 theme, “Arts Unlimited” required artists to interpret diversity and access in their submissions to show why the Fringe is the place to be in February and March.

Rebecca says her poster shows what she believes is the wonder of Fringe, encompassing “celebration, passion and collaboration”.

“Fringe holds a special place in my heart, and to win, to play a significant visual part of Fringe in my hometown – well it’s thrilling, a dream come true and I’m so grateful for this amazing opportunity,” she says.

Rebecca studied art at UniSA from 1985 to 1989, and has worked as an artist for decades, with multi-disciplined practice including graphic design and most recently, oil painting.

“I happily sit in a lot of camps, illustration, art and design and they all inform each other,” Rebecca says.

“As an artist, I’m curious and playful. When I go for things, I go all in!”

Rebecca is in creative company, succeeding last year’s competition winner, Alana Naylor and 2022 winner Mali Isobel.

The Adelaide Fringe Poster Competition received more than 450 submissions this year, a 50 per cent increase since the year prior.

“All In” will become Adelaide’s most-seen art in the coming months, featuring on the cover of Fringe Guide, buses and more. Rebecca’s prize also includes holding an exhibition at the 2024 Fringe, and $6000 courtesy of Lumo Energy SA, the Fringe community partner.

“Each year the poster is an integral part of the Fringe landscape and acts as a point of nostalgia when we look back across the years,” says Lumo Energy’s marketing manager Anna Barshon.

“We are thrilled to be able to support the iconic Adelaide Fringe Poster Competition and this year’s winner Rebecca Davis.”

The full Adelaide Fringe program of shows will go on sale December 1.

Cash prize coming in for landing. From L-R Andrea Michaels, Alicia Bickmore, Rebecca Davies and Heather Croall


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