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October 2, 2019

The ‘most powerful voices in Australian fashion’ set up shop on Gilles Street

Romance Was Born probably doesn’t need to come to Adelaide, but they are.

  • Words: Sharmonie Cockayne
  • Pictures: Supplied

This year Australian label Romance Was Born became the country’s most distinguished fashion brand.

A skirt-suit from their Spring 2015 ‘Cooee Couture’ collection was included in Camp: Notes on Fashion, making Romance Was Born the first Australian label to be recognised by The Metropolitan Museum of Art in one of their feted Costume Institute shows.


Romance Was Born Sample Sale

Sat 5 & Sun 6 October
10am ’til 6pm
Ensemble Studios
94 Gilles Street
Adelaide SA 5000

And in August, US Vogue named them “the most powerful voices in Australian fashion.”

It’s a pretty huge feat for design duo Luke Sales and Anna Plunkett, who started the business as a passion project after meeting at a dance party.

The business is now well international, having last summer staged a couture show in Paris.

But, to Adelaide they come, with a joyful little sample sale next weekend at Ensemble Studios.

Adelaide born model, Ella Stubbington models Romance Was Born’s ‘Paisley Park’ collection

The duo will bring their personality-filled prints and charismatic designs here not because they need to, but because they want to.

“We just wanted to try it and see if it would work. We haven’t ever had a stockist in Adelaide, so we are hoping to get some new followers from the Sample Sale,” says Anna.

“Adelaide seems to be a growing cultural city, so we are happy to explore the potential.”

We’re going to take this as a coup: Adelaide’s reputation as a fashion-interested city must be growing in the Eastern states.

It may also have something to do with the fact that we – as a state – have supported their work for some time now. In 2017, the Art Gallery of South Australia acquired two outfits from their Spring Summer 2015/16 collection (well before Wintour crowned them Australia’s “most powerful”!).

Whatever the case behind Romance Was Born’s entry into the Adelaide market may be, we’re stoked to welcome the big brand to Gilles Street for the weekend.









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