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July 28, 2016

Adelaide United chooses champion tailor Beg Your Pardon

Team unity has never looked so good.

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  • Words: Johnny von Einem
  • Pictures: Julian Cebo

The main purpose of a uniform is to band together a team under one collective code of conduct.

The players of Adelaide United know this, and know that it translates into premierships.

According to the recently officialised Adelaide United tailor, Michael Bois of Beg Your Pardon, a suit serves a similar end.

“That generally happens when you’re wearing a suit, people are more inclined to behave more responsibly or be a bit more chivalrous, you know?” Michael says.

“It sort of evokes that code of conduct, but I think this steps it up just that little bit more… they’ve got a uniform they play in, but now they have a uniform that they’re socialising in.”

Michael’s store was one of a few businesses that tendered for the job, some of which were national brands, and that fact he was given the position, he says, speaks to the nature of doing business in Adelaide.

“Here we have a city where everyone does help everyone out,” Michael says.

“You’re not shy to say ‘this guy’s having a red hot go, let’s back him,’ and I think it says a lot about the city and the culture we’re trying to foster here.”

“Here we have a city where everyone does help everyone out.”


The players will each be fitted with an Italian woven wool that Michael assures them will be “better than anything they’ve ever had” and will feature an Adelaide United symbol embroidered on the pocket.

But the service does not end at the initial fitting.

“[Beg Your Pardon] is not just a retail store. If it was, I’d have my doors open 24/7 – I don’t. I’m open by appointment because it’s more of a trade,” Michael says.

“And I’m pretty flexible as well, you know? These guys are going to get a second fitting before their events, so whenever they’re about to wear their suit, I’m going to… ensure the suit looks great.

“This is a bit more entrenching myself with the club and with the players, [and] that’s something they value, and it’s certainly something that I value.”

Michael thinks being chosen for the job will bolster the work he has done in the last two years since opening on Union Street.

“There’s a lot more credibility to the brand [now], because people know that if I’m doing this and dressing them, that I really can, and a store that’s been in the game for the better part of two years doesn’t necessarily have that sort of credibility,” he says.

“I look at this from Adelaide United as a real compliment to the effort that I’ve put in making the store what it is.”

Keep an eye out for the sharply dressed lads sporting Michael’s handiwork when the A-League resumes in October.

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