Free bubbles. Check. Discount offers. Check. Limited edition gift bags. Check. New season fashion. Check, check, check.

Come opening night of this year’s ADL Fashion Week, fashionistas in the know will surely make a beeline for Rundle Street.

The precinct, celebrated for its roster of Australian designer labels alongside beauty and wellness businesses, will once again host Rundle St Up Late. Stores will be showcasing their new spring-summer collections and treating shoppers to sparkling wine and non-alcoholic drinks, styling sessions, Insta-worthy displays and so much more.

Leading Adelaide stylist Lauren Dilena began her fashion career more almost 20 years ago in one of the street’s boutiques. Since then, the East End has been a regular stop with her clients and she calls it “a beautiful destination”.

“We’re very lucky with stores like Zimmerman, Saba, Oroton and so many more, and it’s nice that we’ve got the variety that offers something for everyone,” Lauren says.

She believes the individual style of Australian fashion brands makes them instantly recognisable on international runways. The desire to feel comfortable, even in moments of high fashion, also plays into our designs. “We’re quite relaxed with our silhouettes,” she says, adding that the prints and textiles used by particular labels capture their aesthetic.

Lauren’s Styled by: Rundle Street East sessions for ADL Fashion Week were booked out within a couple of days and she says she is flattered.

“It’s wonderful that people are supporting Rundle Street East, including some repeat customers who I can’t wait to style again,” she says. “The demand is certainly there for these sessions.”

She calls the ambience and vibe in the precinct “absolutely wonderful”, especially as we move into the warmer months and daylight savings.

“It’s fantastic to see people wanting to come into the East End and put together a beautiful spring capsule wardrobe and pick up some statement items as well.”

Rundle Street Up Late is a relatively new concept, having only launched last year.

“It’s a great way to showcase the different instore offerings across the boutiques,” says ADL Fashion Week spokesperson Michael Rossi.  “They all collaborate, but do things in their own individual way.”

The instore experiences range from exclusive styling sessions to free samples and more. Morrison is among the stores offering professional styling, while at Jamila Haircare, an expert stylist will be on hand to provide free 15-minute, personalised consultations for those considering a wig or hair extensions. And DÉRMA Department will be showcasing their new resort collection.

For the first 100 people who spend $200 or more in one transaction at one of the participating stores, there’ll also be Rundle St Up Late gift bags. The branded tote includes a Viktoria & Woods cap and a 25 per cent discount voucher for Luna10 bar at the nearby Crowne Plaza, where a DJ will be playing from 7pm until late.

“There’s a whole range of different things that people can get involved in if they stroll on down to the East End,” says Michael “It should be a really great, energetic vibe, soundtracked by live music on the street.”

Dynamic R&B rapper and DJ Vante Kay and crew will bring the party in a roaming performance until 9pm.

Rundle St Up Late coincides with the Adelaide Film Festival’s Australian red carpet screening and premiere of Dust to Dust at Palace Nova in Cinema Place. The documentary on celebrated Japanese designer Yuima Nakazato, known for his ethereal designs and dressing music stars like Lady Gaga, will be followed by a Q&A with Paolo Sebastian’s Paul Vasileff and Rebecca Evans, curator of decorative art and design at the Art Gallery of South Australia.