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February 20, 2019
Habits

Mister Tod’s opens at Peter Rabbit

Offering takeaway coffee, smoothie bowls and raw sweets from Adelaide Central Market stall Jamu, Mister Tod's is a new concept for Peter Rabbit's roadside caravan.

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After being stationed for a little over a month at Archie’s – the pop-up club built atop the Karrawirra Pari pontoon – Peter Rabbit’s pastel green caravan has returned to Hindley Street with a brand new concept – Mister Tod’s.

While the name is a continuation of the café’s Beatrix Potter theme, Mister Tod’s broadens the café’s offering, with a takeaway-focussed smoothie bowl and raw sweets menu.

Remarks

Mister Tod’s
At the front of Peter Rabbit, corner of Liverpool and Hindley Streets
Monday to Friday: 7am-2pm

“It’s just being that more health-conscious, and I think a lot of people perceive Peter Rabbit as being like that anyway, but we’re not really,” says Peter Rabbit co-owner Jack Nelligan.

“Gio [Clemente], our barista, is heavily into the vegan scene, so he’s always been at me to do some smoothie bowls and expand that side of our menu.

“We’re getting Jamu in, from the Markets, they’re doing some raw treats for us. And we’ve got four basic smoothie bowls.”

Todd Fischer was the designer behind Mr Tod’s graphic identity.

The caravan was initially introduced to ease congestion inside the café, keeping takeaway trade at the border of the Peter Rabbit garden, but with Not Guilty Blends moved to the East End, an opportunity to create a new brand and service the convenience gap in the local market presented itself.

“The demographic is younger, students from the university, being a bit more health-conscious, and I think they’re still wanting that $14-$15 option to grab and go,” Jack says.

“We’ll go down the path of turmeric lattes, matcha lattes – again going to that more health focus, but none of that will be offered inside [the café].”

Good to-go.

 

Mister Tod’s is not the only venture being undertaken by the Peter Rabbit team this year. The crew has spent the last 12 months scouting for a follow-up venue.

Two potential locations are in the works, but only one is locked in for certain at this stage – the Lucas Building on the University of Adelaide’s Thebarton Campus, on the corner of Holland and Winwood Streets.

A former tram shed, the elongated redbrick building has an open-pitched roof and no prior hospitality infrastructure. Unlike Peter Rabbit, which evolved into its current form over three years of iterations and alterations, this new business – which is yet to be named – will be unveiled as a complete concept

This makes the process all the more daunting, Jack says.

“That’s the biggest worry… doing something where we’re getting architects in, getting designers in. It’ll be interesting to see,” he says.

“It’s a massive space, so the idea is… using the café as the branding point and then building functions off of that. I guess not dissimilar to what we did here [at Peter Rabbit].”

Sans-Arc is signed up to design the space and Bigmouth Designs is in charge of the graphic identity, all of which will be revealed in the coming months.

Stay tuned to CityMag for updates.

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