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March 26, 2021

Coopers XPA fans can now wear their favourite beer on their feet

Lace up your drinking shoes with the new XPA-branded Coopers x Volley sneakers.

  • Words: Benjamin Filosi
  • Pictures: Supplied

South Australia’s most-loved independent beer brand Coopers has teamed up with Australian shoe company Volley to create a pair of Coopers kicks celebrating the brewery’s XPA.

Available through select venues, the XPA Volleys are a limited-edition sneaker featuring the beer’s distinctive purple colour and logo.

Coopers Marketing and Innovation Director, Cam Pearce said both brands have a “long and proud history making quality products for Australians.”

“Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear,” Cam says.

Volley Australia Marketing Manager Sam Despotidis, says Volley and Coopers’ similar heritage stories made the partnership an “obvious choice”.

According to Sam, both Coopers and Volley fans agreed.

“When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers,” Sam says.

“Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value.”

Sam sees the Coopers XPA x Volley deuce-style sneaker as “the ideal footwear for a Sunday session or beers at the pub”.

To complete the look, Coopers and Volley have also designed XPA-branded socks, caps and enamel pins.

With a pair of Coopers x Volley XPA sneakers, perhaps you could also be this happy


The sneakers are valued at $89.95, but can only be claimed following the purchase of a case of Coopers XPA at participating bottle shops or on-premise locations.

The promotion is available at selected Bottle-O, Big Bargain and Cellarbrations stores nationally during the promotional period.

If you’re feeling lucky, you can also score a pair via a scratch-and-win card when you purchase a glass of XPA at one of the 60 participating venues nationwide and submit the code to the Volley website.

For all the details on the promotion, see here.

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