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February 2, 2018
Commerce

The motivations of MYTH

There is motive behind the mysterious machinations of MYTH, the art space and creative collective aiming to catalyse cultural change in Adelaide.

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  • Words: Johnny von Einem

“Black is just in line with the concept. It’s ominous and it’s an unknown, and that’s what we wanted it to be. Plus I think it looks beautiful,” Henry says, as he leads CityMag into the bowels of MYTH – the bold black building recently materialised next to Bai Long Store on the corner of Hutt and Wakefield Street.

It was while working on the neighbouring restaurant’s graphic design and conceptualisation that Henry came across this space.

Ominous though it may seem, at the heart of the project is the desire of three young creatives to help direct Adelaide toward its more left-of-field tendencies.

“Adelaide is just special. Apart from the fact that it is home, I think that there is wonderful potential to build upon the arts culture that currently exists here,” says our guide.

Henry has asked not to be fully identified – such is the nature of this project – but he is a self-started graphic designer who launched his freelance career straight out of high school.

At 21, he fulfilled a lifelong goal and moved to New York to study, formally honing his skills, and, upon returning to Adelaide, brought back an optimism and desire to see this city make room for young people to kick-start ideas and exercise their creative freedom.

This is what he and his collaborators hope MYTH will be.

Inside the building there is office space, a communal area, and two acoustically treated rooms that will be used for music production, rehearsal space, as well as housing another business, Soul – a mixed yoga studio run by a close friend of Henry’s, Rhys.

“So it’s a multipurpose art space for anyone who wants to come and use it, for the facilities that we have to offer,” Henry says.

“The studio will serve as a space to promote the production of music with intentions to offer workshops hosted by local and international producers.”

“The gap in the market for me is not necessarily what the space offers on a physical level – there’s plenty of recording studios in Adelaide,” continues Elliott, who is heading up the music side of the business.

“We want this to be an accommodating place socially, and to promote it as a space where you can come and develop your own skills and passions, rather than just a studio where you might go as an already developed artist to mix down an album or EP.

“There’s not many studios with an open-door approach to those who aren’t able to pay for a production course or have the opportunity to be guided through a professional space.

“If we can get five young people that are interested in music to just sit in here with someone who’s been in the game for 20 years and try promote this as a part of the arts, then that’s a big winner for us.”

As for the cloak of anonymity around Henry and his colleagues, he doesn’t expect it to last, but it’s his intention that MYTH is seen as a movement as much as it is a space operated by individuals.

“It’s about the collective and it’s about the joint effort of all of these creatives together working towards a common goal, rather than just one person saying ‘I’m doing this.’ It’s just a bigger picture,” he explains.

Henry hopes that once the public becomes acquainted with the space, through yoga classes and use of the studio, MYTH will also be able to house exhibitions and arts events, and can then foster the version of Adelaide he sees bubbling just beneath the surface.

“That’s what I hope this does. I hope it’s a trigger,” he says.

“I want MYTH to be the trigger that lets people go ‘Ok, they’re trying something super different, why can’t we try it?’ And then that’s when you can actually start contributing to local culture.

“We’re all quite weird, and we hope to inject some of that weirdness into our city.”

MYTH launches Monday, 12 February and will be announcing events soon after.

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